A3 Poster Montage Design

Support Your Club
Support Your Team
17 March 2003

What the project is about:
This project is about designing a poster that will be displayed at Victorian Soccer Clubs promoting South Melbourne’s new marketing campaign.

Identify what graphic is used for:
The graphic should be used for promoting the South Melbourne Soccer Club, while helping the local soccer clubs out and getting young fans exited about attending South Melbourne SC matches.

The graphic should incorporate:
- Funky fresh design
- Identification with the South Melbourne Soccer Club
- A young rising star as the main focus to further enthuse the upcoming youngsters to reach his level.
- A bit of focus to the crowd, including grandstand and a packed out turnstile entrance.
- Text identifying what the poster is about.

Identify the audience:
The audience should appeal to up and coming young soccer players through to older senior players. An exiting poster should be accomplished.

Words that describe the flavour and intention of the graphic:
The flavour of the graphic is exiting, colourful, modern, striking and passionate. It will turn heads and admire the graphics, as well as the content and the main theme of the poster.

Rationale:
Using well identifiable graphics, including crowd photos, a young and upcoming soccer star, and an NSL ticket pass cleverly incorporating the South Melbourne logo, I managed to successfully create a poster according to the design brief. The poster is balanced and exiting, and the text is readable from a far.