Sports Logo Design
Supporters Club Logo
17 March 2003

What the project is about:
This project is about designing a Soccer Supporters Club logo. The logo should be used as a unique identity for the Supporters Club.

Identify what graphic is used for:
The graphic should be used for this Supporters Club identity. It will be included in all their letterheads and on their web site, and it will also be included in promotional activities by the Supporters Club.

The graphic should incorporate:
- Passion
- A clear identification with the South Melbourne Soccer Club
- Modern design that will appeal to the young community (14 year olds to mid 30’s). Not a typical old style emblem design.
- Modern design will also show the supporters forward movement in modernising the club.
- Distinct South Melbourne Soccer Club colours
- The logo should be an illustration for advantages such as the supporter cheering is not a distinctly recognisable figure, but a broad recognisable element as a whole that anyone can fit in.
- An illustration is also advantages with a limit of 2 colours, and can be printed on a wide variety of media.

Identify the audience:
The audience should appeal to the young teens, teenagers, and young adults. A clean and respectful image should be accomplished.

Words that describe the flavour and intention of the graphic:
The flavour of the graphic is modern, striking and passionate. It portrays to the viewer the passion, thrill and enjoyment of been a part of the South Melbourne Soccer Club as a Supporter.

Rationale:
Using well identifiable graphic elements with the scarf, supporter cheering, and the South Melbourne Soccer Club logo, I managed to successfully create the logo according to the design brief. I chose the supporter cheering and holding the scarf passionately above his head to give the logo passion, excitement, and realism to what happens at SMSC games. The distinct Blue and White stripes of the South Melbourne Soccer Club logo are shown to identify the supporters to the club. There is balance between the Supporters and the SMSC logo, separated by a ribbon with the group’s name.